Your people are performing,
but are they aligned?
Every employee gets a ritual generated fresh each day from their own signals, not picked from a content library.
No wellbeing budget yet? Ask about a pilot.
Alignment Index: how consistently daily actions match what each person says matters.
The gap
77% of professionals surveyed have experienced burnout at their current job.
$1T lost annually in productivity due to depression and anxiety.
Source: World Health Organization, 2016
Struggling employees are twice as likely to leave their job.
Source: Gallup, 2021
The five-part loop.
Identity Profile
Nine dimensions of who each person is.
Daily ritual
Generated fresh each day, with a timer and surround-sound audio.
Check-in
A three-signal check-in, typed or spoken.
Adapts
Tomorrow’s ritual shifts based on today’s signal.
Your Signature
The loop compounds into one elemental glyph, not a score, not a streak.
Alignment is not a perk.
It is how a team performs.
Rollout timeline.
Day 01–03
Cohort activation
Member completes a private 6-minute Identity Profile on iOS or Android. No personality tests, no scoreboards.
Only aggregates crossWhat HR sees
Active
cohort status
Zero individual data. HR only receives confirmation that the rollout cohort is live.
Day 04–07
Daily ritual habit
A personalised 4–7 minute session of sound and reflection, generated fresh each morning.
Only aggregates crossWhat HR sees
91%
sample data · participation rate
Illustrative sample data only, not a live or verified participation figure.
Day 08–14
Adaptation and triage
Check-in signals adapt the practice. Private prompts appear if elevated strain patterns are flagged.
Only aggregates crossWhat HR sees
n ≥ 20
minimum team size
Flag counts by team. A count is never shown below 3.
Ongoing
Monthly alignment synthesis
A compounding elemental practice. Voice recordings stay private and are never stored unencrypted.
Only aggregates crossWhat HR sees
Monthly
team-level trends
Trends and alignment indices are shown only for groups of 10 or more. No individual monitoring.
Trust by design.
Your EAP covers the hard moments. Noww is the daily layer in between — built so that confidentiality is structural, not a promise.
01
Zero individual surveillance.
AGGREGATE-ONLY REPORTINGHR sees aggregate counts by team. Never names.
02
Minimum group thresholds.
Privacy-safe by defaultTrends need 10 people. Flag counts need 20, and never show below 3.
03
Non-diagnostic.
Clinical boundary heldNoww doesn't identify or name any condition.
04
Early signals go to the employee first.
Member-first architectureVoice patterns (not words), check-ins, Apple Health and calendar signals flag early signs of strain. Only the employee is prompted, privately, to reach out: your EAP, their own provider, or Noww's specialist network.
05
Regulatory alignment.
DPDP · PDPL alignedData stored on AWS in your region. Aligned with India's DPDP Act 2023 and UAE PDPL Federal Decree-Law No. 45. DPA templates available for procurement on request.
Trust Centre: third-party infrastructure
AI models by Anthropic, accessed through AWS Bedrock.
Simple, transparent pricing.
Daily personalised audio rituals, identity profiling, calendar & Apple Health integrations, and monthly aggregate leadership reporting with strict privacy thresholds.
Experience Noww as a member first.
Before rolling it out across your organisation, try the daily rituals yourself on your own device.
Questions
Frequently asked.
Plan a rollout.
Rollout takes less than two weeks. No wellbeing budget yet? Ask about a pilot.