One loop.
Two ways to start.
The Price Anchor
“A month of practice for less than one hour of coaching.”
A credible, transparent comparison against a spend this audience already accepts.
Start with a paid 21-day on-ramp where your fee credits toward full membership, or dive directly into our seasonal commitments. Built without silent traps, hidden renewals, or streak-guilt.
First 21 Days of Alignment
A short, paid on-ramp into the loop — not a free trial you forget about, a real 21 days with something at stake. If you continue into a full membership, the AED 49 is credited toward it.
This isn't a silent trial-to-subscription switch — it's built as two real products in one subscription group, with an explicit checkpoint screen on day 21:“Your First 21 Days are complete. Continue the loop with the 3-Month plan, picking up exactly where you left off.”→ One tap to upgrade. No silent rollover.
- Your Identity Profile: Uncover your personal baseline and habit vectors
- A daily ritual: Calibrated micro-practice suited to your natural pace
- The three-signal check-in: Mind, body, and attention reflection loop
- AED 49 credit guarantee: Seamless credit toward 3-month Seed
One-time charge · No automatic renewal
Seed
The foundational 3-month Dubai membership commitment tier. Seed establishes the loop as a lasting seasonal practice, cementing your identity without locking you in indefinitely.
- Complete Identity Profile & Evolution: Adaptive alignment tracking over 90 days
- Daily Ritual Architecture: Personalized flow with audio soundscapes & deep focus
- Three-signal weekly synthesis: Longitudinal trend reports without guilt metrics
- Dubai Member Community: Quiet offline alignment circle invitations
- AED 49 credit deductible: Pay only AED 170 if graduating from Day 21
Transparent billing · No hidden renewal traps
Thrive
Unlocks additional benefits with a longer commitment. Members can join Thrive directly — it does not require passing through Seed first.
Direct access to private quarterly alignment circles in Dubai, priority input into new ritual features, and curated soundscapes.
- Full 12-Month Alignment Cycle: Seamless longitudinal progression through all seasons
- Direct Entry: No prior completion of Seed required
- Reserved Circle Access: Priority seating at offline gatherings in Dubai & India
- Product Council Access: Direct voice into upcoming ritual modules
Selective allocation · Direct application
The Day 21 Checkpoint.
No silent traps.
Most apps rely on silent trial-to-subscription flips: you forget to cancel on Day 6, and wake up with a 12-month charge. Noww is built differently.
First 21 Days and Seed exist as two real products in one subscription group. On Day 21, your practice pauses until you explicitly confirm continuation. No surprise charges. One tap to continue.
Reconciled across iOS and Android via our subscription management layer (RevenueCat) to ensure your checkpoint is honored reliably regardless of platform differences.
Your First 21 Days are complete.
Continue the loop with the 3-Month plan, picking up exactly where you left off.
Trust & Billing Principles
Guaranteed across all three tiers — from your first 21 days to long-term residency.
Transparent Billing
“What you see is what you're charged.”
No hidden renewal terms. The real billed amount is the headline number everywhere pricing appears. Any “Curated for you” tag or “Save X%” badge is dropped unless genuinely backed by verified data.
Shame-Free Re-entry
“Missed a few days? There's no streak to lose.”
Pick the ritual back up whenever you're ready. This directly targets the real reason people abandon wellness apps — the streak-guilt spiral — not just the reason they hesitate to start.
The Price Anchor
“A month of practice for less than one hour of coaching.”
A credible, verifiable comparison against a spend this audience already accepts. At AED 73/month, you establish quiet clarity and daily calibration without excessive retainer overhead.
Compare The Commitment Tiers
| Feature / Capability | First 21 Days | Seed (3-Mo) | Thrive (Annual) |
|---|---|---|---|
| Headline Pricing | AED 49 | AED 219 | Annual Tier |
| Duration & Term | 21 days initiation | 3 months seasonal | 12 months full cycle |
| Day 21 Checkpoint Guarantee | Yes (Explicit) | Automatic upgrade credit | — |
| Identity Profile & Three Signals | Entry Scale | Full Continuous | Advanced Longitudinal |
| Daily Ritual Audio & Flows | Core Ritual | Adaptive Sequence | Custom Soundscapes |
| Shame-Free Re-entry (No Streaks) | Included | Included | Included |
| Dubai & India Circle Access | — | Standard Invitations | Priority Seating |
| Direct Product Council Voice | — | — | Quarterly Debriefs |
Frequently Addressed Questions
Start with the First 21 Days.
Download the native mobile app on iOS or Google Play. Experience the daily loop at entry scale with AED 49 credited forward.
